How Will Cupra Succeed in the US?
According to Cupra’s CEO, the brand has an advantage that other automakers within the Volkswagen Group don’t: It lacks history. Audi, Bentley, Lamborghini, Porsche, and even Volkswagen have deep heritages and intricate traditions baked into their identities, which come with certain expectations. Cupra doesn’t have to worry about any of that. The brand is only … Read more